Privacy Policy

This Privacy Policy explains how RockiesBound.com (“we”, “us”, “our”) collects, uses, shares, and protects information from visitors to our travel blog focused on visiting Lake Louise, Moraine Lake, and the Canadian Rockies region of Banff National Park. Our website uses standard web technologies and services to operate.

Information we collect & how we use it

We collect information you provide directly (for example, comments, contact form messages, and newsletter sign-ups) and information collected automatically when you use the site (such as IP address, device and browser information, pages visited, referrer, and cookies). We use this information to operate the site, moderate and display user comments, respond to requests, manage subscriptions, and improve content and performance.

Comment content and profile names you provide may be publicly visible. If you upload images, avoid embedding location (EXIF) data if you do not want that information published.

Contact forms, subscriptions & profile images

If you sign up for our newsletter or contact us via a contact form, we collect the contact details you provide (name and email) to respond and deliver communications. An anonymized hash may be provided to Gravatar to check for a profile image. We may use reputable third-party services for email delivery; refer to their documentation for details.

Cookies, analytics & consent

We use cookies and similar technologies for site functionality, preferences, and analytics. Analytics providers may collect usage information and set cookies; where required by law we present a cookie banner so you can accept or withdraw consent for non-essential cookies. You can control or remove cookies via your browser settings.

We use Google Analytics to understand how visitors use our site, which pages are most helpful, and how people find us. Google Analytics collects information such as how often users visit, what pages they view, and what other sites were visited prior to coming to our site. We use this information solely to improve our travel guides and content. Google Analytics uses cookies to collect this information. For more information about how Google collects and processes data, visit https://policies.google.com/privacy.

Third parties, embeds & advertising

Articles may include embedded content (videos, maps) or links to other websites; embedded content behaves as if you visited the external site directly. We may display advertising and include affiliate links; third parties may collect data and use it for analytics or ads. We are not responsible for external sites’ privacy practices.

Affiliate links & travel bookings

RockiesBound.com participates in affiliate programs and may earn commissions when you book accommodations, tours, transportation, or make purchases through links on our site. We may include affiliate links to hotels, tour operators, Parks Canada reservations, transportation providers, outdoor gear retailers, and other travel-related services. We only recommend services and products we believe will be useful to visitors planning trips to the Canadian Rockies.

Who we share data with and where it is processed

We share data with service providers who perform services on our behalf (hosting, analytics, email delivery, spam protection, and CDNs). Where available, we use agreements or contractual safeguards and seek to ensure providers implement commercially reasonable measures to protect data. Vendors may process data in countries other than your own.

Retention, security & international processing

We generally retain personal data only as long as necessary to provide the services, comply with legal obligations, or resolve disputes. We implement commercially reasonable technical and organizational measures consistent with industry practices to help protect data. No system is completely secure; in the event of a security incident we seek to take commercially reasonable steps and, where required by law, provide notices as required.

Your rights

Depending on your location, you may have rights such as accessing, correcting, or requesting deletion of your personal data. We generally review and make reasonable efforts to respond to legitimate requests within a reasonable timeframe; we may require identity verification for security reasons.

Changes to this policy

We may update this Privacy Policy occasionally. If changes are material, RockiesBound generally makes a good-faith effort to provide notice on the site. The date at the end of this document indicates when it was last updated.

How to contact us

If you have questions or requests about this policy, use the contact us form.

Acknowledgements & references

For general guidance we reference public resources such as regional privacy regulators and vendor privacy documentation. This policy is informational and not legal advice.

Last updated: 6 January 2026